This presentation was designed to inform one about a Target Market and How to determine who the Target Market is. This is intended to be used for educational purposes.

1. Renjith Krishnan

2. Target Market Marketing Unit jscreationzs

3. What is a Target Market?

4. Target Market - A specific group of consumers at which a company aims its products and services jscreationzs

5. Target Market AKAMarket Segmentation

6. Why do we determine a Target Market when considering the development of a new product?

7. The better a company is at identifying their potential consumers; the more successful they will be in delivering products and services that are in demand jscreationzs

8. Your target consumers are those who are most likely to buy from you Jcreationzs

9. Focusing on a target market makes it easier to develop products people want Renjjith Krishnan

10. Who is the Target Market ?

11. Photostock

12. Tina Phillips

13. Andy Newson

14. Louise

15. Ambro

16. Dan

17. Photostock

18. Photostock

19. Ambro

20. Ambro

21. Getideka

22. Photostock

23. Photostock

24. Louisa Stokes

25. Photostock

26. Photostock

27. Photostock

28. Photostock

29. Photostock

30. Photostock

31. Photostock

32. How do you determine who your target market is?

33. Ask these questions …

34. Is your product international, national, or local in scope? Photostock

35. Are your target consumers male or female?

36. How old are they? Photostock

37. Are you target consumers single, married, or divorced ? Salvatore vuono

38. What level of education has your target consumers completed: high school, college, or university? jscreationzs

39. Where do they live?

40. Is geography a limiting factor for any reason?

41. What do they do for a living?

42. How much money do they make? This is most significant if you're selling relatively expensive or luxury items. Scott Chan

43. What is there lifestyle like: conservative, exciting, trendy, economical?

44. Are your target consumers easily led or opinionated?

45. What are your target consumers activities and interests: sports, physical fitness, shopping, books?

46. What other aspects of their lives matter?

47. What are the three basic reasons consumers buy things ?

48. To satisfy basic needs Lugi dainami Gt Pann Jetkasettakorn

49. To solve problems Filomena Scalise Renjjith Krishnan

50. To make themselves feel good

51. What are other factors when determining who your Target Market is?

52. Creating the target market may require the use of limited product roll-outs and focus groups, allowing product managers to get a feel for which aspects of the product are the strongest

53. What is a Roll Out?

54. Roll Out- The process of introducing a new product or service into the marketplace

55. What is a Focus Group?

56. Focus Group - A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis

57. Does your product meet your consumers, needs?

58. No single product can meet everyone’s needs More than 30 different varieties/flavors

59. Not all products and services are meant for all types of consumers Photostock

60. Resist the temptation to be too general in the hopes of getting a larger slice of the market Renjjith Krishnan

61. That's like throwing 10 darts in random directions instead of aiming just one dead center of the mark! jscreationzs

62. What is the result of determining a Target Market?

63. The beauty of target marketing is that it makes the promotion, pricing and distribution of your products and/or services easier and more cost-effective

64. Resources Information http://www.entrepreneur.com/encyclopedia/term/82498.html http://sbinfocanada.about.com/cs/marketing/a/targetmarket_2.htm http://www.answers.com/topic/focus-group#ixzz1HQx89zFu Images http://www.freedigitalphotos.net/ http://www.google.com/imghp?hl=en&tab=wi **Please notice pictures are sited with artist name. All pictures not cited with artist name were obtained from Google images. jscreationzs